Within Facebook,
Twitter, LinkedIn, Flickr, YouTube, Pinterest, and Foursquare, I am sure we all will be
able to connect somewhere right now! That’s the power of social media – we all
are a part of it!
No wonder
then, today, social media marketing is creating as much buzz as the most
popular social media marketing campaigns. So, what’s this all fuss about social
media marketing? I am sharing a few of the reasons, which I think are responsible
for the rise of social media as a powerful tool for marketing.
Social Media is powerful
The
unbelievable growth of different social media platforms has ensured that
everybody is getting online and talking…well almost everybody (there are still
many parts of the world without access to the internet). People all the time, are exchanging news,
sharing information and in turn, influencing their peer circles or getting
influenced!
The most convenient Branding
tool
Well,
companies and brands are no different from people…now with social media branding
is as simple as joining in the right conversation on the net, listening to people,
being responsive to steer or keep the conversation flowing in a favorable
direction, and adding value to the whole interaction!
Least Expensive means of Marketing
Whether you
are selling products, services, or ideas or even soliciting help for social
causes, social media offers the least expensive means of getting yourself heard and getting
people interested.
Real-time feedback
One of
the biggest advantages of social media marketing is the feedback that we get –
it is fast, and real-time, which helps us know if we are going wrong with our
marketing initiative.
You can always change course!
Yes, you
got it right! The conversational nature of most social media platforms
allows one to make corrections if the marketing strategy has gone wrong or a
campaign is doing badly. Staying alert to what people are saying is crucial.
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