Translate

Showing posts with label Conversing Online. Show all posts
Showing posts with label Conversing Online. Show all posts

Friday, October 19, 2012

What Content? The Social About Online Content.



With so many changes happening to the way search engines are valuing websites and the power that platforms like Facebook & Twitter lend to people’s conversations, very few things remain the same when it comes to online marketing. 

So, what happens to the old world diktat – ‘content is the king’? Will content cease to be the all-important aspect of online marketing strategy? 

The simple answer to the question is NO. Content will not cease to be less important. In all of the madness of innumerable Google updates, the multitudes of social media platforms and their ever-increasing influence, content still remains as important as ever and will remain so in the future as well. The only thing that has changed is the way content is used. Content is now more interactive, conversational, an exchange of thoughts, ideas & gossip; it is now completely social, it is more REAL!

So, what’s so social about online content?


Ok, let’s think of the internet to be like a big party! So, the interactions on the internet are nothing but discussions that usually happen whenever people meet. If we think this way, we realize that what a person talks about is most important for a conversation to be held. In other words, the content that a person has to talk about, share, to show will decide whether people are listening to him/her.

Popular forms in which people like to savor content these days are videos, pictures, and texts. All these three forms complement each other and work well when used in tandem.


So, if you are a brand that wants to share wonderful content, and information with your consumer and people in general, or whether you are a marketer who is looking to engage people in a more effective way, or you just like to be in the thick of things and wants to be the most popular person amongst friends; make a note to include more pictures and videos in your updates on various social media platforms, emails, or blog posts.

The trick is to not overdo it, but use the proper content mix, and keep it as fresh and original as possible!

Thursday, September 27, 2012

Marketing Online – The Need to Be Careful



Today, the action in the online media is as important as what’s happening in print or television, or even more so, as I believe.  

The fact that it is interactive make it all the more powerful since now people who receive the message can do a lot of things with the message – they can become a firm follower of the message – giver, propagate, recommend if they are happy or turn away, send negative reviews, influence their circles to not to follow the message-giver.

 
It is not as if people on social media sites are there specifically to do this. However, it’s the inherent human need to converse, to be heard, to have a social standing, and to be an influencer that makes all of us talk. As marketing professionals or brands we need to make sure that our messages are tailored for them (targeted to the right audience) as they talk so that they invariably will talk about our messages (relevancy) & talk well if the message has been useful for them (value for them).


The key element for marketing online is to deliver the right message to the targeted section – but not in the conventional way of Talking to Them, but by Talking With Them!

Search This Blog

Total Pageviews