Friday, October 19, 2012

What Content? The Social About Online Content.

With so many changes happening to the way search engines are valuing websites and the power that platforms like facebook & twitter lend to people’s conversation, very few things remain the same when it comes to online marketing. 

So, what happens to the old world diktat – ‘content is the king’? Will content cease to be the all-important aspect of online marketing strategy? 

The simple answer to the question is NO. Content will not cease to be less important. In all of the madness of innumerable Google updates, the multitudes of social media platforms and their ever-increasing influence, content still remains as important as ever and will remain so in the future as well. The only thing that has changed is the way content is used. Content is now more interactive, conversational, an exchange of thoughts, ideas & gossip; it is now completely social, it is more REAL!

So, what’s so social about online content?

Ok, let’s think of the internet to be like a big big party! So, the interactions on the internet are nothing but discussions that usually happens whenever people meet. If we think this way, we realize that what a person talks is most important for a conversation to be held. In other words, the content that a person has to talk about, to share, to show will decide whether people are listening to him/her.

Popular forms in which people like to savor content these days are videos, pictures, texts. All these three forms complement each other and work well when used in tandem.

So, if you are a brand that wants to share wonderful content, information with your consumer and people in general, or whether you are a marketer who is looking to engage people in a more effective way, or you just like to be in the thick of things and wants to be the most popular person amongst friends; make note to include more pictures and videos in your updates on various social media platforms, emails, or blog posts.

The trick is to not overdo it, but use the proper content mix, keep it as fresh and original as possible!

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