Thursday, March 21, 2013

Aesthetic Design in Information Technology

Aesthetics in Design

Aesthetics plays an important role in helping humans decide what is beautiful or appealing and what is not. In its truest sense, aesthetics revolves round the wholeness of a particular thing or a scenario rather than bits and pieces or components. 

It is important that we understand that aesthetics and design go hand-in-hand; especially more so for any IT organization that provides technological innovations and services or is in the business of making products for the gadgets of the future. Such an organization needs to make sure that aesthetics is involved in everything that we do. So, whether we are into making websites or software development such as internet-based software applications, mobile applications or complicated database-driven extranet and client-server applications or even providing online marketing solutions; I believe that everything we built or design has to first appeal to our eyes, then our heart and then our mind. This simply means that the end product has to have a pleasing, attractive look and feel along with being functionally perfect. It is just not enough for a technology firm to say that they take extra care where it concerns designs; the truth is – if anybody has to come out on top in today’s competitive world, they need to be seriously crazy about their work and can proudly say that their product/services are refined, elegant and simply awesome in all aspects.

Aesthetics and the online world

As more and more businesses are getting online, the competition in the online space to grab eyeballs is as real and harsh as it is between shops in a fiercely competitive marketplace such as a shopping mall or a roadside bazaar. It has become exceptionally challenging for any business firm to differentiate itself or its services and products from that of its competitors. Being just a big brand name will not always help. In the online world, every business has a chance to upstage its competitors. Having an awesome product or offering superior service is not enough to fight off the competition and emerge as a winner. , So, how do we create the differentiator…the difference that will drive potential customers to us? Well, the BIG differentiator is the DELIGHT aspect. And this is where aesthetic design steps in. Ergonomic design that offers both functionality as well as visual appeal in the form of elegant layouts, coupled with exceptional product quality and packaging brings in the much needed element of DELIGHT for the prospective clients/customers.

It was superior quality product design married with an aesthetic beauty that has made Apple products one of the most favored and admired product lines in the world today. It is the visually appealing websites that we often remember and like to visit, and most of the apps that we use or love have (not so surprisingly) pleasing look and feel.  Well-spaced & attractive layouts, beautiful icons, simple functionality, easy navigation are some of the features that we all look in the software that we use. So, if you are a business with a brilliant product to sell or exceptional service to offer, or simply someone who loves being in the limelight, it is important that you pay special attention to the schematic beauty of your offering. In fact, ergonomic design that has the right balance of aesthetic beauty and superior functionality provides an extra dash of creativity to any product or solution. It goes a long way in ensuring success in a highly competitive and fast-changing world. 

Aesthetic Beauty…A Commitment

As already mentioned, I strongly believe that aesthetics and simplicity in design and implementation is important to any information technology (IT) product; whether it is a website, systems applications, networks, ecommerce solutions, or software apps. The best way to go about ensuring aesthetics in IT product designs is implementing a clutter-free, simple and to-the-purpose (effective) functioning methodology in your firm’s operations. This very approach will go a long way in helping create products/services that will delight your clients and help them delight their customers as well.


I will be the happiest person if you can make the effort to write in your thoughts on the post. Also please feel free to share your views about on aesthetic design and today’s information technology (IT) led world.

Thank You!

Thursday, March 14, 2013

Samsung Galaxy Note II......A Review

Samsung Galaxy Note II:

The launch of Samsung Galaxy Note 2 (Note II) has been quieter when compared to the excitement that surrounded the launch of Samsung Galaxy S3. Perhaps the makers of Note II knew that the product is good enough to do its own talking; and that’s what it is doing. Today, Galaxy Note II is selling extremely well and the user reviews that are coming in are good. Certainly, Samsung Galaxy Note 2 is proving to be one of Samsung’s best products ever. 

First Look & Feel:

Galaxy Note 2 SmartPhone (or phablet as these larger Samsung SmartPhones are called) is really BIG! It is BIG on everything – whether it is screen size, processor, software, functionality support, or sheer performance. The 5.5-inch Super AMOLED capacitive display screen with Gorilla Glass 2 protection looks regal and is perfectly complimented by the hyper-glazed plastic exterior (similar to the Galaxy S3), which lends a classy touch. Note II is 0.3mm slimmer than its predecessor, Galaxy Note. The Note 2 phablet weighs just 183gms, which is a surprise, given the endless features and functionality it houses.

Digging Deep:

Talking of features and functionality, Note II brings along many tricks and experience-enhancing features in addition to the usual SmartPhone capabilities. Easy to use, these features are best accessed by the smart, sleek stylus pen, the S Pen. The Note 2 is powered by the very powerful chipset-processor combo of Exynos 4412 Quad chipset and Quad-core 1.6 GHz Cortex-A9 CPU. It also has Mali-400 GPU (graphics) and runs on the latest and most advanced offering from the Android platform, the Jellybean v4.1 OS, thus ensuring that everything one does on the phone happens in a swift motion; right from moving the screens, browsing through windows to running high-end applications. Plus, the TouchWiz UI (user-interface) ensures that the screen responds to the slightest touch.

Samsung Galaxy Note 2 has 2GB RAM and a microSD card slot for external memory support of up to 64GB. Just like the Samsung Galaxy S3, the Galaxy Note 2 features 8MP primary camera with autofocus and LED flash, placed on the backside of the phone. The primary camera supports simultaneous recording of images and HD videos. Other camera features like image stabilization, touch focus, geo-tagging, face and smile detection are also supported by this phone. It also has a 1.9MP secondary camera for video calling.

Galaxy Note 2 also features some of the advanced technology when it comes to internet access and related features. It makes use of micro-SIM and has 4G capability with support for GPRS/EDGE, providing us with awesome browsing and downloading experience (of course, it will also depend on your service provider). It also gives us superior Wi-Fi functionality (802.11a/b/g/n) and supports Wi-Fi Direct and Wi-Fi Hotspot functionality. Other notable features include Bluetooth v4.0 (with A2DP, LE, EDR), microUSB v2.0 with USB Host feature, HTML5 browser, stereo FM radio, all kinds of motion sensors and plenty more.

Special Features:

Samsung Galaxy Note 2 has many special tricks, features, and apps with the WOW element. One of them is SMART Rotation, which keeps a track of our eyes and rotates the screen as per the movement of our eyes. Then there is the split screen interface – a feature that has been highly publicized in ads. Another cool feature is the ‘screen recording’ feature that records whatever is happening on the screen along with audio commentary. All one has to do is to press and hold the Home and Volume Up buttons to activate this feature.

Final word:

All-in-all, Samsung Galaxy Note 2 gives us a peek into the future of computing. I feel it is the best SmartPhone at present irrespective of the fact that some people might not be comfortable with its large size.