Aesthetics in Design
Aesthetics plays an important role in helping humans decide
what is beautiful or appealing and what is not. In its truest sense, aesthetics
revolves round the wholeness of a particular thing or a scenario rather than
bits and pieces or components.
It is important that we understand that aesthetics and
design go hand-in-hand; especially more so for any IT organization that provides
technological innovations and services or is in the business of making products
for the gadgets of the future. Such an organization needs to make sure that
aesthetics is involved in everything that we do. So, whether we are into making
websites or software development such as internet-based software applications,
mobile applications or complicated database-driven extranet and client-server
applications or even providing online marketing solutions; I believe that
everything we built or design has to first appeal to our eyes, then our heart
and then our mind. This simply means that the end product has to have a
pleasing, attractive look and feel along with being functionally perfect. It is
just not enough for a technology firm to say that they take extra care where it
concerns designs; the truth is – if anybody has to come out on top in today’s competitive
world, they need to be seriously crazy about their work and can proudly say
that their product/services are refined, elegant and simply awesome in all
aspects.
Aesthetics and the online world
As more and more businesses are getting online, the
competition in the online space to grab eyeballs is as real and harsh as it is between
shops in a fiercely competitive marketplace such as a shopping mall or a
roadside bazaar. It has become exceptionally challenging for any business firm
to differentiate itself or its services and products from that of its
competitors. Being just a big brand name will not always help. In the online
world, every business has a chance to upstage its competitors. Having an
awesome product or offering superior service is not enough to fight off the
competition and emerge as a winner. , So, how do we create the
differentiator…the difference that will drive potential customers to us? Well,
the BIG differentiator is the DELIGHT aspect. And this is where aesthetic
design steps in. Ergonomic design that offers both functionality as well as
visual appeal in the form of elegant layouts, coupled with exceptional product
quality and packaging brings in the much needed element of DELIGHT for the
prospective clients/customers. 
It was superior quality product design married with an
aesthetic beauty that has made Apple products one of the most favored and
admired product lines in the world today. It is the visually appealing websites
that we often remember and like to visit, and most of the apps that we use or
love have (not so surprisingly) pleasing look and feel. Well-spaced & attractive layouts,
beautiful icons, simple functionality, easy navigation are some of the features
that we all look in the software that we use. So, if you are a business with a
brilliant product to sell or exceptional service to offer, or simply someone
who loves being in the limelight, it is important that you pay special
attention to the schematic beauty of your offering. In fact, ergonomic design
that has the right balance of aesthetic beauty and superior functionality
provides an extra dash of creativity to any product or solution. It goes a long
way in ensuring success in a highly competitive and fast-changing world.
Aesthetic Beauty…A Commitment
As already mentioned, I strongly believe that aesthetics and
simplicity in design and implementation is important to any information
technology (IT) product; whether it is a website, systems applications,
networks, ecommerce solutions, or software apps. The best way to go about
ensuring aesthetics in IT product designs is implementing a clutter-free,
simple and to-the-purpose (effective) functioning methodology in your firm’s
operations. This very approach will go a long way in helping create products/services
that will delight your clients and help them delight their customers as well.
Feedback
I will be the happiest person if you can make the effort to write
in your thoughts on the post. Also please feel free to share your views about
on aesthetic design and today’s information technology (IT) led world.
Thank You!
