Wednesday, April 10, 2013

Social Media Management as a Business Opportunity

Hi Friends,

Social Media Marketing and Management, today, presents a great opportunity for people who are creative, have zeal for selling ideas, products, or anything and an addiction for social media and technology. I am sharing a very simple presentation that I had prepared for my class, explaining social media management as I understand. It would be great if you share your views, or feedback.

Here we go!

Wednesday, April 3, 2013

From Android Apps Market - Top 5 Business Apps To Make Working Easy!

Android Apps For Business_Mobile Apps

It is mostly the consumer apps that make more news, are discussed more and of course, downloaded more. However; when it comes to mobile applications, it is not just all consumer mobile apps out there. In fact, there are plenty of enterprise apps or business apps available on most mobile platforms; all created with the purpose of making it easy for an individual or firm to manage work and get things done.

In this post, we will be talking about the best mobile apps for business that are available on the Android Apps Market. These business apps simplify tasks and often come with a user-friendly interface. We are judging these android business apps on the basis of their usability, ease of use and the general look-and-feel.

1.       Documents To Go (version 3.0)

Documents To Go_Business App_Mobile App

The need to read and edit documents is perhaps the most essential activity for people who need to use business apps. This amazingly powerful yet simple to use mobile app is also among the most popular enterprise app used.

It lets you read, edit and create new documents on your SmartPhone with ease. A wide range of documents are supported including .doc, docx, xls, xlsx, ppt, pptx, pdf, etc.

Version 3.0 is the latest and includes plenty more features such as support for desktop sync and external card.

Google Drive For Mobile_Android App2.        Google Drive – Your Space in the Cloud

Very similar to the popular Google Docs, Google Drive is a full-fledged cloud storage and collaborative service. In fact, Google Docs is now completely integrated into Google Drive making the Drive more capable. The best part of Google Drive – you can edit, share or create documents and files with others in real-time and then save your work in the cloud, which can be accessed all across your team. All-in-all, Google Drive for mobile makes a great project management app, letting you achieve plenty of work even while you are on the go.

3.       Skype for Android -  For Free Voice/Video Calling

Skype for Android_Mobile App

Skype has been a preferred choice for millions across the globe when it comes to making video calls and chatting. Skype for Android app lets users make full use of Skype functionality right from their smart cell phones. With this android mobile application, free video, voice call can be made (requires 3G or WiFi connection) to another Skype user anywhere in the world. One can even send photos, videos, and files across the Skype network, at no charge. In addition, calls can be made to mobile phones and landline numbers although these calls will be charged.

Skype has long proved its worth for having long-distance calls, meetings and even interviews. No wonder; Skype mobile app is on the download list of many SmartPhone users. The newest version of the Skype app is available for download in the Android market.

4.        Evernote (Updated version 5.0)

Evernote_Android Update_Mobile App

Well, this one had to come in the list; Evernote is immensely popular not only as a business app but also as a consumer app because of its simple note-making capabilities. This note-making mobile app has recently released its latest, updated version (version 5.0) with plenty of new features. Some of the prominent features in the updated Evernote are:

Multi-shot camera mode – it allows users to shoot multiple images with their phone camera and then save all of them to a single note.

Sync support – it allows users to use the same Evernote account across different device/platforms.

Page Camera function – a special feature that lets you use your SmartPhone like a scanner.

5.       Trip It – Your Mobile Trip Planner

Trip It_Travel Based Business App_Mobile App
Trip It is a favorite travel related business app for plenty of executives. Simple, easy-to-use interface and the capability to sync all your travel details make this mobile app extremely useful for people who travel frequently for work. Trip It mobile app comes equipped with various features that lets it plan your business travel schedule with precision. This mobile application can access maps, reservations, flight details and more. It can sync your calendar with your travel entries and allows you to share your trip plans with office, family and friends.  

So, the above 5 android apps are the best apps for 2013 so far for android mobile users. Look out for the post where I share my thoughts on the top business iPhone apps (iOS apps) currently available. 

Thursday, March 21, 2013

Aesthetic Design in Information Technology & The Online Space

Aesthetics in Design

Aesthetics plays an important role in helping humans decide what is beautiful or appealing and what is not. In its truest sense, aesthetics revolves round the wholeness of a particular thing or a scenario rather than bits and pieces or components. 

It is important that we understand that aesthetics and design go hand-in-hand; especially more so for any IT organization that provides technological innovations and services or is in the business of making products for the gadgets of the future. Such an organization needs to make sure that aesthetics is involved in everything that we do. So, whether we are into making websites or software development such as internet-based software applications, mobile applications or complicated database-driven extranet and client-server applications or even providing online marketing solutions; I believe that everything we built or design has to first appeal to our eyes, then our heart and then our mind. This simply means that the end product has to have a pleasing, attractive look and feel along with being functionally perfect. It is just not enough for a technology firm to say that they take extra care where it concerns designs; the truth is – if anybody has to come out on top in today’s competitive world, they need to be seriously crazy about their work and can proudly say that their product/services are refined, elegant and simply awesome in all aspects.

Aesthetics and the online world

As more and more businesses are getting online, the competition in the online space to grab eyeballs is as real and harsh as it is between shops in a fiercely competitive marketplace such as a shopping mall or a roadside bazaar. It has become exceptionally challenging for any business firm to differentiate itself or its services and products from that of its competitors. Being just a big brand name will not always help. In the online world, every business has a chance to upstage its competitors. Having an awesome product or offering superior service is not enough to fight off the competition and emerge as a winner. , So, how do we create the differentiator…the difference that will drive potential customers to us? Well, the BIG differentiator is the DELIGHT aspect. And this is where aesthetic design steps in. Ergonomic design that offers both functionality as well as visual appeal in the form of elegant layouts, coupled with exceptional product quality and packaging brings in the much needed element of DELIGHT for the prospective clients/customers.

It was superior quality product design married with an aesthetic beauty that has made Apple products one of the most favored and admired product lines in the world today. It is the visually appealing websites that we often remember and like to visit, and most of the apps that we use or love have (not so surprisingly) pleasing look and feel.  Well-spaced & attractive layouts, beautiful icons, simple functionality, easy navigation are some of the features that we all look in the software that we use. So, if you are a business with a brilliant product to sell or exceptional service to offer, or simply someone who loves being in the limelight, it is important that you pay special attention to the schematic beauty of your offering. In fact, ergonomic design that has the right balance of aesthetic beauty and superior functionality provides an extra dash of creativity to any product or solution. It goes a long way in ensuring success in a highly competitive and fast-changing world. 

Aesthetic Beauty…A Commitment

As already mentioned, I strongly believe that aesthetics and simplicity in design and implementation is important to any information technology (IT) product; whether it is a website, systems applications, networks, ecommerce solutions, or software apps. The best way to go about ensuring aesthetics in IT product designs is implementing a clutter-free, simple and to-the-purpose (effective) functioning methodology in your firm’s operations. This very approach will go a long way in helping create products/services that will delight your clients and help them delight their customers as well.


I will be the happiest person if you can make the effort to write in your thoughts on the post. Also please feel free to share your views about on aesthetic design and today’s information technology (IT) led world.

Thank You!

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