10 Reasons Why ChatGPT Will Not Replace A Search Engine Like Google

The last few months have seen a huge debate over ChatGPT and its impact on the way people look for information, create content and consume them. More so, the discussion has been centered around the question of whether ChatGPT will replace or topple Google Search Engine as the preferred method of searching for information. The speed with which ChatGPT is getting adopted as a tool of choice for various applications in the digital space has further fueled this debate. 

While I can't really predict the future with surety, I believe that ChatGPT and Google can very well co-exist and even be complementary in various ways. I say this because there are reasons why ChatGPT (in its current form) cannot replace Google or other search engines for that matter. 

10 Reasons Why ChatGPT Will Not Replace A Search Engine Like Google

1. ChatGPT generates human-like responses to specific questions or prompts, whereas search engines like Google are designed to provide a comprehensive list of relevant results based on search queries in the form of keywords and phrases. Also, ChatGPT does not crawl the web and index information in the same way that Google and other search engines do.
2. ChatGPT is an NLP (natural language processing) based AI tool that relies on a pre-existing dataset and may not have access to the vast amount of information that gets generated and indexed in real-time by search engines. This also means that though ChatGPT can generate responses based on the information it was trained on, it might not be able to provide a comprehensive and satisfactory list of relevant results for a given query.
3. The chances of biased or inaccurate information or results being shown are high with ChatGPT and other similar AI tools. This is so since it will provide results based on its understanding derived from a fixed dataset as used by the developers. Also, the fact is that even though efforts can be made to ensure the training data is recent, diverse, and unbiased, there always be a risk of bias creeping in during the training process.
4. ChatGPT also has a limitation when it comes to providing results for certain types of queries, such as complex mathematical calculations and image searches. Search engines like Google have specialized algorithms and databases that allow them to handle a wide variety of queries.
5. ChatGPT may not be able to provide results in real-time, which is essential for time-sensitive searches like news and current events. Search engines like Google have real-time indexing capabilities that allow them to provide up-to-date information.
6. ChatGPT cannot filter out irrelevant results as effectively as search engines like Bing or Google. Search engines have advanced algorithms that allow them to filter out low-quality or irrelevant content.
7. ChatGPT may not be able to provide as much context or background information for its responses like Google and other search engines can. Search engines can provide a wealth of information about a topic, including related articles, images, and videos.
8. Google and other search engines have developed advanced algorithms that can easily handle multi-part queries, and complex searches effectively to provide relevant results. On the other hand, ChatGPT may not be able to handle such queries or follow-up questions as effectively as search engines.  
9. ChatGPT does not provide multiple search results to a query and hence the searcher might end up with very little or incorrect information. ChatGPT is conversational in nature and functioning and may not be able to provide a diverse range of results or perspectives on a given topic as effectively as search engines like Google. Search engines like Google can provide a wide range of sources and perspectives on a topic.
10. Search engines like Google are able to handle complex search queries in multiple languages, providing accurate results in the searched language. In comparison, ChatGPT or any similar AI tools might not be able to provide results in multiple languages as effectively as Google. 

Final Word: 

We need to understand that ChatGPT is not competing with Google or any other search engine. Although both of them do handle search queries to provide needed answers and information, they function differently and serve different purposes. In its current form, ChatGPT will be exceptional for customer service, content creation, or personalized marketing, while search engines like Google are primarily used for information retrieval and research.

Let me know what you think?

Cheers! 

Vikas

The Top 10 Cloud Hosting Providers in 2023

If you want to know what the top cloud hosting providers in 2023 are, for hosting your website and other web applications, then read on!

There are several cloud hosting providers available in the market, each with its own strengths and weaknesses. Here are some of the top (and best) cloud hosting providers currently available in the market:

List of Top Cloud Hosting Providers in 2023

• Amazon Web Services (AWS)
• Microsoft Azure
• Google Cloud Platform (GCP)
• Digital Ocean
• Vultr
• Linode
• IBM Cloud
• Oracle Cloud Infrastructure (OCI)
• Digital Realty
• Rackspace
• Hostinger
• Cloudways (my personal favorite!)

Let's look at these in more detail:

Amazon Web Services (AWS)

AWS is a robust and comprehensive cloud hosting provider with a wide range of services and features to address all kinds of cloud hosting needs and complexities. Amazon Web Services (AWS) is more suited for mid to large-scale enterprises and is more costly as compared to the others.

Microsoft Azure 

Another popular enterprise cloud hosting platform, Microsoft Azure is also more suited for mid to large enterprises. Azure has a wide range of cloud hosting services and integrates well with other Microsoft products. 

Google Cloud Platform (GCP)

A cloud hosting platform known for its innovation, Google Cloud Platform offers a range of advanced features such as artificial intelligence (AI) and machine learning to go along with its cloud hosting services, making it an attractive proposition for anyone looking to use the Google business suite for managing their digital presence or business.

Digital Ocean

A simple and economical cloud hosting provider, Digital Ocean cloud hosting provider is primarily aimed at small businesses and developers. Digital Ocean is scalable, comparatively easy to manage, and affordable. 

Vultr

A fast and reliable cloud hosting provider that offers affordable services for small to medium-sized businesses. Vultr has gained a lot in popularity for its top performance and features like hourly billing, solid state drives, and enhanced security features.  

Linode

Stable and secure cloud hosting provider, Linode offers high-performance and reliable services suitable for businesses of all sizes and natures.

IBM Cloud

IBM is a reliable cloud hosting provider that offers a range of services that includes 'compute, storage, and networking' feature among others. IBM Cloud has cloud hosting solutions that are built for enterprise-level businesses.

Oracle Cloud Infrastructure

A cloud hosting provider, Oracle Cloud Infrastructure offers a range of cloud hosting services that includes 'compute, storage, and networking' feature, with more of a focus on security and compliance.  Oracle Cloud Infrastructure (OCI) too, is designed for enterprise-level businesses. 

Digital Realty

Digital Realty is a powerful cloud hosting provider that offers a range of services, including colocation, connectivity, and cloud services, suited more for enterprises and large-scale businesses.

Rackspace

A cloud hosting provider that offers managed cloud services and support, Rackspace is more suitable for websites and businesses that require expert assistance in managing their cloud infrastructure.

Hostinger

Hostinger is a hosting provider that offers a range of cloud hosting plans that are designed to provide high performance and reliability for websites and web applications. Their cloud hosting plans are built on top of Google Cloud infrastructure, which means that you can benefit from the power and scalability of Google Cloud without having to manage it yourself.

Cloudways

Any list of top cloud hosting solutions providers cannot be complete without the mention of Cloudways managed hosting solution. 

Now, Cloudways managed hosting solution is slightly different in nature - it does not provide any cloud infrastructure of its own rather it allows users the benefit of choosing the cloud service provider of their choice from among a selection of the top providers such as AWS, Digital Ocean, Google Cloud, Linode, Vultr, etc. It also is among the best cloud hosting solutions providers when it comes to ease of use and flexibility with key features like pay-as-you-go, 1-click deployment, etc. Know More! 

So there we go - the above are some of the top cloud hosting solutions providers in 2023, in the market, offering a range of services and features to suit different business needs and budgets.

Cheers!

Vikas

Will ChatGPT replace Google Search?

 A question that is currently dominating the discourse in Digital Media - 

Will ChatGPT replace Google Search?

Well, it does not seem likely that ChatGPT will replace Google Search soon; at least not in the near future. What we need to understand (as mentioned by ChatGPT itself :)) is that ChatGPT is not competing with the Google Search Engine nor is it trying to do what the Google search engine does. ChatGPT is primarily an AI language model/tool that is designed to generate human-like responses to inputs by users, while the Google Search Engine is a complex search tool that provides users with highly relevant and accurate results based on their search queries.

Not making too much sense? Let us dig slightly deeper...

Let's first understand what are ChatGPT and Google Search Engine...

What is ChatGPT?

ChatGPT is an AI tool developed by OpenAI on a language-processing AI model. It employs deep learning techniques to generate human-like text responses to user input. ChatGPT is designed to understand natural language and has been trained on internet data (up to 2021, I believe). This makes ChatGPT a powerful AI tool that can be used for various applications, including sharing information as requested, customer service, language translations, analyzing data and providing suggestions, and chatbot services as well. As mentioned, it has been trained on a huge amount of textual data from the internet and is able to generate coherent and relevant responses to a wide range of queries. ChatGPT is a fine example of how AI (Artificial Intelligence) technology can be used to bring in more productivity, enhance overall work efficiency and open up new possibilities for innovation in our lives.  

What is Google Search?

Google Search Engine is a search engine designed to let users search the internet for information. Google's search engine makes use of a complex algorithm to search through billions of web pages and other online content to provide users with relevant search results to their search queries. Users can access Google Search Engine through a web browser or through Google's mobile apps on smartphones and tablets. Google Search Engine is the most popular search engine in the world, with approx. over 90% of the search engine market share. Over the years, it has become an essential part of life for people to find information online. 

So, let us revisit the question again - 

Can ChatGPT replace Google Search?

No, ChatGPT will not replace Google Search (anytime soon) since they are two different tools designed for different purposes. 

ChatGPT is an AI language tool that is designed to understand human language and generate human-like responses to user inputs. Having been trained on a massive set of text data from the internet (but not real-time though), ChatGPT is used for a variety of applications such as content creation, data analysis, customer service, and personalized outreach and marketing. ChatGPT uses natural language processing (NLP) methods to understand user inputs/queries and accordingly generate appropriate responses.

On the other hand, the Google Search Engine is an online search tool that provides users with relevant search results based on their search queries. It uses highly complex algorithms to index and rank web pages based on various factors such as relevance, popularity, recency, and authority. Google search engine is primarily built to be used for information retrieval and research. Also, it surely does not generate human-like responses (like ChatGPT).

As we can see - both ChatGPT and Google may be used to answer questions or provide information but they serve different purposes and operate in different ways. ChatGPT interacts with users in a conversational manner and is more suited for tasks that require a more personalized approach. Google search engine is better suited for objective information retrieval and provides users with a list of relevant search results in response to search queries.

To summarize: 

ChatGPT and the Google Search Engine are two different tools that serve different purposes. There are definitely overlaps at different levels in the way both of them can be used but they are not in direct competition with each other. In fact, to some extent, they can be found to complement each other, if used with some degree of human intelligence. :)

Final word...

Chatgpt does not have a web crawler and it does not do any fresh research on its own...so no time sensitive queries can be addressed satisfactorily. It has only been fed data till 2021 and based on that data...it does NLP to answer queries....so it will definitely assist secondary research but will not replace a search engine as the main resource for even secondary research...since it can't research on its own. It will always be dependent on a search engine (for the time). 

In the future, things might change in a way that AI NLPs will become like browsers.....enabling conversational searches and the showing of results accordingly.  

The most immediate impact of ChatGPT (as of now) is on content generation and chances are the net will get flooded with lots and lots of content of mixed quality. This will, in turn, have an impact on the user experience as well and things might change very rapidly. Today's world is of disruption - across all aspects of life. I believe, we are in for a highly interesting time ahead, stay alert! 

Cheers! :)

Most Impactful Digital Marketing Trends For 2021

In an article that I wrote for Quadigy Blog, I had shared the list of the digital marketing trends that I think are dominant now in 2021 and will dictate the efforts of marketers around for the coming months. 

This article takes into account the huge difference that Covid pandemic has made to our lives and how businesses, people and the world in general will behave in post-Covid era. 

The pandemic has completely changed the way people search for, access, and utilize information, communication, products, and services.

I will use this opportunity to summarize the Top Digital Marketing Trends for 2021. Build your marketing strategies around these to tap into the potential of enhanced reach and consumer buy-ins. 

1. An explosion of user-generated (& short) videos and micro-influencers

This trend will continue to grow rapidly in 2021. For brands and marketers, these micro-influencers will continue to be the preferred low-cost alternative to TV and radio Ads.

2. New social media networks and user platforms

Related to the previous one, this trend of new social media platforms mushrooming all over will see brands and marketers experiment with many new platforms in an attempt to gain an early advantage. 

 

3. Core Web Vitals – The New Page Experience Update from Google

Figure out the areas of improvement and start getting your website in order so that you don’t end up losing all your website traffic to a bad user experience score!

 

4. Increase in selling on social media platforms

Social commerce or social-selling is not necessarily new but it has become all the more powerful as a means to market, sell and build brand loyalists in today’s Covid-19 pandemic era. 

2021 will see more and more social media marketplaces come up, allowing people to buy directly from their phones, through recommendations, shared products, etc.

 

5. Personalization and Hyper-targeting

Personalization (and hyper-targeting) in paid digital promotions and content marketing is a trend that will continue to grow in 2021.

The technological advancements made in AI and real-time data gathering is giving a lift to personalized, targeted shopping experiences as well.

In 2021, it will be very important for brands and marketers to target their audiences with data-driven and personalized messaging (as much as possible) and targeted campaigns.

 

6. The rise of AI (Artificial Intelligence) in Marketing

Some key areas where AI is and will be a disruptor are personalized communication (through chatbots and consumer behavior-driven content feeds), product/service recommendations, email personalization, and transaction assistance. Another key use is of AI-powered voice assistants – more prominently used by mobile users.

 

7. The acceptance of AR (augmented reality) in Marketing

AR Marketing still remains a novelty; been used by a few of the top brands such as Ikea, Facebook, Sephora, L’Oreal, Hyundai, Mercedes, and Uber.

However, as AR technology keeps improving, we will find more brands experimenting with it in order to provide something new to their consumers in terms of experience.

 

8. Brands that have values and can be trusted will have more loyal customers

The Covid-19 pandemic of 2020 has been one of their toughest times for the modern world post World War II. Humanity has been tested in many ways in 2020, bringing values like Trust, Social Responsibility, and Humanity to the fore.

Brands that are seen to be making efforts for the world’s good, in general, are enjoying more respect and loyalty from their consumers.

 

9. Digital ABM with LinkedIn

Over the past few years, LinkedIn has become the best platform for organizations to test various ABM strategies.

Features like the Sales Navigator and InMail allows LinkedIn users to target accounts with highly personalized engagement. It also allows us to target multiple accounts with pre-planned offers, schemes. LinkedIn is also very useful when it comes to upselling new services/products or renewals to existing clients/customers.

 

10. Demographic changes to the digital audience 

Well, the Covid-19 pandemic in 2020 has thrown the old systems awry. The world has shifted to the new reality of minimal contact (or contact-less in many cases) based existence.

This shift also forced a new demographic – the Baby Boomers to get used to the online world and even make their first online purchases (mostly out of necessity) for buying essentials and so on.

This development has presented brands and marketers an easy opportunity to access this new addition to the digital audience to engage and sell to them.

 

Final Word:

So, that's it! You have the top 10 digital marketing trends for 2021 – make sure that you figure out what’s relevant to your market and business and accordingly stitch together your marketing strategy. 

You may also read the complete article here

Not so sure about how to leverage some of these trends? Or are you looking for help in your digital marketing to meet your business objectives? Write to me.

 

Cheers!

 

 

Getting Back...The Voice Of A Marketer - Wiser With More Grey Than Before!

Hello Friends, 

After ages, I am here, on this blog of mine, ready once again to share what I have learned, the knowledge that I keep acquiring every day.....with young professionals or students yet or with anyone who seeks. 

Let me bring this space up to where I am today, let me cover those lost years in words little yet not diminished in value... 

I have stayed true to the space of digital marketing. However, in the last seven odd years; I have gravitated from online writing, copywriting (and even creative writing!) to shouldering the responsibility of helping voices, stories and propositions be found by an audience that is willing. 

Almost 18 years in the field has allowed me to cover its vastness and still stay eager to learn more. 

With this new attempt to be be regularly conversing with you, I intend to share my two bits on almost everything - from how to successfully run a business, to building growth strategies, on digital marketing, on writing, and even on professional growth and more. 

Also an update - Since 2017, I, along with three of my very good friends and workmates, am running a digital marketing firm named Quadigy. We are growing and we aim to keep growing very fast. 

Wish me luck. Wish Quadigy luck!