Wednesday, September 26, 2012

Marketing Online – The Need to Be Careful

Today, the action in the online media is as important as what’s happening in print or television or even more so, as I believe.  

The fact that it is interactive make it all the more powerful since now people who receive the message can do a lot of things with the message – they can become firm follower of the message – giver, propagate, recommend if they are happy or turn away, send negative reviews, influence their circles to not to follow the message-giver.
It is not as if people on the social media sites are there specifically to do this. However, it’s the inherent human need to converse, to be heard, to have a social standing and to be an influencer that makes all of us talk. As marketing professionals or brands we need to make sure that our messages are tailored for them (targeted to right audience) as they talk so that they invariably will talk about our messages (relevancy) & talk good if the message has been useful for them (value for them).

The key element for marketing online is to deliver the right message to the targeted section – but not in the conventional way of Talking to Them, but by Talking With Them!

Tuesday, September 25, 2012

Why Social Media Marketing?

Within Facebook, Twitter, LinkedIn, Flickr, YouTube, Pinterest, and Foursquare, I am sure we all will be able to connect somewhere right now! That’s the power of social media – we all are a part of it!
No wonder then, today, social media marketing is creating as much buzz as the most popular social media marketing campaigns. So, what’s this all fuss about social media marketing? I am sharing few of the reasons, which I think are responsible for the rise of social media as a powerful tool for marketing.

Social Media is powerful
The unbelievable growth of different social media platforms has ensured that everybody is getting online and talking…well almost everybody (there are still many parts of the world without access to the internet).  People all the time, are exchanging news, sharing information and in turn, influencing their peer circles or getting influenced!

The most convenient Branding tool
Well, companies and brands are no different from people…now with social media branding is as simple as joining in the right conversation on the net, listening to people, being responsive to steer or keep the conversation flowing in a favorable direction and adding value to the whole interaction!

Least Expensive means of Marketing
Whether you are selling products, or services, or ideas or even soliciting help for social cause, social media offers the least expensive means of getting yourself heard and get people interested.

Real-time feedback
One of the biggest advantage of social media marketing is the feedback that we get – it is fast, real-time, which helps us know if we are going wrong with our marketing initiative.

You can always change course!
Yes, you got it right! The conversational nature of most of the social media platforms allows one to make corrections if the marketing strategy has gone wrong or a campaign is doing badly. Staying alert to what people are saying is crucial.

Well, these are my thoughts; I am very interested in knowing what you think; send in your comments and feedback - I would love to hear from you!