Friday, January 30, 2015

Letting the Leader in You Lead Your Life!

leadership - Vikas Sharan Blog

Everybody is a leader; you, me….all of us. What differs is the range of influence that each one of us might enjoy….it can be limited to self, or might include family, or friends, or a team that you work with, or a large group of people if you are a social personality...and so on. Please bear in mind; the range of influence is fluid…and keeps changing, depending upon our conduct in life.

Leadership is all about leading a towards a better tomorrow, it can be by overcoming a crisis, dealing with a situation, successfully managing your work, achieving personal goals, getting success, meeting aspirations and in being happy. The impact of being a good leader or a bad leader will change depending upon your range of influence.

I am currently part of a mid-sized organization, which has grown 11 years old, and is in the middle of a transformation, transformation of a collective mindset of being a startup to moving towards the awareness that we are no more a startup but a robust organization that needs to tackle competition, and focus on growing rather than surviving. This situation also provides me a great opportunity to understand what makes and breaks a project, how goals are set and achieved and how, in all of these, the quality of leadership makes a difference.

In the following few posts, I will attempt to share my understanding of Leadership…., and the worth of it, if any. J

Monday, February 17, 2014

Simple Yet Most Powerful Online Marketing Strategy

A lot has been said and written about online marketing; the online media is full of articles, blog posts and innumerable online marketing service providers. These resources promise to get your site on top in Google (through SEO), they also say that once you have arrived in Google (got top listings) then the money will start pouring in for you (or your business).

Do such things ever really happen? Can you really make your business thrive through SEO or online marketing?? How can you master the ever-changing, tricky Google landscape or for that matter any other search engine???

Well, to answer the above questions –

  • Yes, such things do happen, albeit with lots of efforts and the correct strategy.
  • Yes, you can make your business thrive through SEO/Online Marketing.
  • With the right online marketing strategy you can master Google and all other search engines.

This post will not give you any elaborate SEO techniques, or tricks of the trade that will take your worries away. What this post will do; or rather what I want to achieve with this post is – to share a secret - a simple yet most powerful marketing strategy that works not only for the online media but for all.

So, what is this amazing secret?

I call it the RPR Strategy.

What does it do?

  • RPR Strategy helps you lay strong foundation to your marketing plan.
  • It will also ensure that your marketing plan is in tune with your goals.
  • It simplifies the complexities of online marketing methods so that anybody can understand what needs to be done.

What the hell is RPR Strategy?

Simply put – RPR Strategy stands for ‘Relevance – Prominence – Resonance’ Strategy.

For any brand, it is important that they reach the right audience and their message is heard well so that there is a chance of more and more people buying their products or services. This is what marketing does – creates and sends out targeted brand messages. And, the RPR strategy is at the heart of any marketing plan.

RPR Strategy

Like I said in the beginning, this strategy is very simple and yet very powerful. Here’s what it means –

Relevance –

A brand’s message (be it anything!) needs to be relevant to their value proposition. It also means that they find relevant audience (target) with whom they will share their message. More often than not, it will be the brand’s potential consumer base.

Prominence –

After the relevancy is established for a marketing initiative/activity/plan; then comes the critical part of making sure that the relevant message is given prominence in all forms of communications undertaken by the brand.

Resonance –

Now, we have a relevant value proposition in place and it has been given apt prominence in all our communications. Well, so let us spread it – on all kinds of platforms and at regular intervals so as to establish an identity (of whatever is being promoted) and a viable recall value.

All said and done – these 3 steps are critical to any marketing plan you may have. If managed correctly, the RPR strategy will help you easily achieve your marketing goals. Whether or not you a brand achieve its goal of more business will depend on various factors. One factor, which is not discussed much but is critical to the overall success of any product/service/brand, is Timing! We shall keep this discussion for another post.


Monday, September 16, 2013

Top 5 Business Mobile Apps for iPhone/iPad and Other iOS Mobile Device Users

Well, it took a long time in coming but I guess, the delay has not been bad – after all I get to talk about some new, awesome business apps from the iOS App Store…so here I go (as promised) – following are the Top 5 iOS Business Apps for this year so far…

 Microsoft Office 365 – Your Office in Your Pocket!

Microsoft made big news when it launched Microsoft Office 365 for the iOS platform, thereby lending enhanced capability to the iPhone users. The version of the app available for the iOS device users is similar to the one which has been available to the Windows device users and now to the android phone/tablet users. Now, even iPhone users can easily read, edit & create documents (Word, Excel, PowerPoint) without worrying about doc formats!
(A note: the android version of the app has just been launched!)

Evernote – Note-Making Made Easy

For me, Evernote makes the grade as one of the top iOS apps as well. Like I mentioned in my post on top Android apps, Evernote is immensely popular not only as a business app but also as a consumer app because of its simple note-making capabilities. This note-making mobile app has also managed to keep up with changing times with timely updates (so far), ensuring that new features are added as needed. The latest, updated version (version 5.0) came up with plenty of new features. Some of the prominent features in the updated Evernote iPhone mobile app are:

Multi-shot camera mode – it allows users to shoot multiple images with their phone camera and then save all of them to a single note.

Sync support – it allows users to use the same Evernote account across different device/platforms.

Page Camera function – a special feature that lets you use your SmartPhone like a scanner.

Here’s where to click if you want this cool app:

Genius Scan – The Trusted Document Scanner

It is amazing to see a phone develop exceptional capabilities when we spruce it up with power-packed mobile application. Genius Scan is one such iOS based mobile application that will turn your iPhone into a PDF Document scanner!

The way it functions is pretty simple – you don’t have to do more than use the app, Genius Scan; it does the rest. Genius Scan features a highly advanced scanner technology that allows it to easily scan documents via smart page detection, to do perspective corrections, to do image post processing and you can also create PDF documents with multiple scans! This iOS-based app for iPhones & iPads lets you easily scan documents and mail them through your phone itself. You can send the scanned documents across either as a JPEG image or a PDF document.

Wanna download the app or simply want to know more? Here is the link:

Dragon Dictation – You Say It, Your Phone Will Type It!

Taking mobility to the next level, Dragon Dictation mobile application turns every word that you speak into text, which means now no more actually typing messages or writing emails on your phone, you just have to say it and the phone will do the rest!

Well, voice recognition applications aren’t really new to us but this cool app has simply taken it to the next level; like I said before. Created by Nuance Communications, this amazing app is a dedicated iOS mobile app and turns your iPhone, iPad, and other iOS powered mobile devices into a handsfree typing machine. Adding more power, this app can type 5x times faster than your keyboard. Plus, it features support for many languages from around the world. It works not only for your messages or emails but also for your blog posts and posts to social media sites like Facebook, Twitter, etc.

Trip It – An Amazing Trip Planner!

Another amazing mobile app that makes the cut on both – Android & iOS; Trip It is deservingly the favorite travel related app for seasoned business users, new entrepreneurs & top executives.  
Simple, easy-to-use interface and the capability to sync all your travel details make this mobile app extremely useful for people who travel frequently for work. Trip It mobile app comes equipped with various features that lets it plan your business travel schedule with precision. This iOS mobile application supports more than a thousand booking sites and provides a one-stop solution for scheduling and managing travel. You can access maps, reservations, flight details and more. It can sync your calendar with your travel entries and allows you to share your trip plans with office, family and friends.

So that’s for the top 5 business apps of 2013 (until this time) on iOS platform!

It is exciting times for the digital world, especially for handheld devices, which are the focus of all major digital innovations. Applications being the main driving force behind these innovations, we can safely say that our mobile devices; be it a sleek smartphone or a swanky tablet; will be gaining more power, more capabilities in the coming days. And, we will be happier for it! J

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