Will ChatGPT replace Google Search?

 A question that is currently dominating the discourse in Digital Media - 

Will ChatGPT replace Google Search?

Well, it does not seem likely that ChatGPT will replace Google Search soon; at least not in the near future. What we need to understand (as mentioned by ChatGPT itself :)) is that ChatGPT is not competing with the Google Search Engine nor is it trying to do what the Google search engine does. ChatGPT is primarily an AI language model/tool that is designed to generate human-like responses to inputs by users, while the Google Search Engine is a complex search tool that provides users with highly relevant and accurate results based on their search queries.

Not making too much sense? Let us dig slightly deeper...

Let's first understand what are ChatGPT and Google Search Engine...

What is ChatGPT?

ChatGPT is an AI tool developed by OpenAI on a language-processing AI model. It employs deep learning techniques to generate human-like text responses to user input. ChatGPT is designed to understand natural language and has been trained on internet data (up to 2021, I believe). This makes ChatGPT a powerful AI tool that can be used for various applications, including sharing information as requested, customer service, language translations, analyzing data and providing suggestions, and chatbot services as well. As mentioned, it has been trained on a huge amount of textual data from the internet and is able to generate coherent and relevant responses to a wide range of queries. ChatGPT is a fine example of how AI (Artificial Intelligence) technology can be used to bring in more productivity, enhance overall work efficiency and open up new possibilities for innovation in our lives.  

What is Google Search?

Google Search Engine is a search engine designed to let users search the internet for information. Google's search engine makes use of a complex algorithm to search through billions of web pages and other online content to provide users with relevant search results to their search queries. Users can access Google Search Engine through a web browser or through Google's mobile apps on smartphones and tablets. Google Search Engine is the most popular search engine in the world, with approx. over 90% of the search engine market share. Over the years, it has become an essential part of life for people to find information online. 

So, let us revisit the question again - 

Can ChatGPT replace Google Search?

No, ChatGPT will not replace Google Search (anytime soon) since they are two different tools designed for different purposes. 

ChatGPT is an AI language tool that is designed to understand human language and generate human-like responses to user inputs. Having been trained on a massive set of text data from the internet (but not real-time though), ChatGPT is used for a variety of applications such as content creation, data analysis, customer service, and personalized outreach and marketing. ChatGPT uses natural language processing (NLP) methods to understand user inputs/queries and accordingly generate appropriate responses.

On the other hand, the Google Search Engine is an online search tool that provides users with relevant search results based on their search queries. It uses highly complex algorithms to index and rank web pages based on various factors such as relevance, popularity, recency, and authority. Google search engine is primarily built to be used for information retrieval and research. Also, it surely does not generate human-like responses (like ChatGPT).

As we can see - both ChatGPT and Google may be used to answer questions or provide information but they serve different purposes and operate in different ways. ChatGPT interacts with users in a conversational manner and is more suited for tasks that require a more personalized approach. Google search engine is better suited for objective information retrieval and provides users with a list of relevant search results in response to search queries.

To summarize: 

ChatGPT and the Google Search Engine are two different tools that serve different purposes. There are definitely overlaps at different levels in the way both of them can be used but they are not in direct competition with each other. In fact, to some extent, they can be found to complement each other, if used with some degree of human intelligence. :)

Final word...

Chatgpt does not have a web crawler and it does not do any fresh research on its own...so no time sensitive queries can be addressed satisfactorily. It has only been fed data till 2021 and based on that data...it does NLP to answer queries....so it will definitely assist secondary research but will not replace a search engine as the main resource for even secondary research...since it can't research on its own. It will always be dependent on a search engine (for the time). 

In the future, things might change in a way that AI NLPs will become like browsers.....enabling conversational searches and the showing of results accordingly.  

The most immediate impact of ChatGPT (as of now) is on content generation and chances are the net will get flooded with lots and lots of content of mixed quality. This will, in turn, have an impact on the user experience as well and things might change very rapidly. Today's world is of disruption - across all aspects of life. I believe, we are in for a highly interesting time ahead, stay alert! 

Cheers! :)

Most Impactful Digital Marketing Trends For 2021

In an article that I wrote for Quadigy Blog, I had shared the list of the digital marketing trends that I think are dominant now in 2021 and will dictate the efforts of marketers around for the coming months. 

This article takes into account the huge difference that Covid pandemic has made to our lives and how businesses, people and the world in general will behave in post-Covid era. 

The pandemic has completely changed the way people search for, access, and utilize information, communication, products, and services.

I will use this opportunity to summarize the Top Digital Marketing Trends for 2021. Build your marketing strategies around these to tap into the potential of enhanced reach and consumer buy-ins. 

1. An explosion of user-generated (& short) videos and micro-influencers

This trend will continue to grow rapidly in 2021. For brands and marketers, these micro-influencers will continue to be the preferred low-cost alternative to TV and radio Ads.

2. New social media networks and user platforms

Related to the previous one, this trend of new social media platforms mushrooming all over will see brands and marketers experiment with many new platforms in an attempt to gain an early advantage. 

 

3. Core Web Vitals – The New Page Experience Update from Google

Figure out the areas of improvement and start getting your website in order so that you don’t end up losing all your website traffic to a bad user experience score!

 

4. Increase in selling on social media platforms

Social commerce or social-selling is not necessarily new but it has become all the more powerful as a means to market, sell and build brand loyalists in today’s Covid-19 pandemic era. 

2021 will see more and more social media marketplaces come up, allowing people to buy directly from their phones, through recommendations, shared products, etc.

 

5. Personalization and Hyper-targeting

Personalization (and hyper-targeting) in paid digital promotions and content marketing is a trend that will continue to grow in 2021.

The technological advancements made in AI and real-time data gathering is giving a lift to personalized, targeted shopping experiences as well.

In 2021, it will be very important for brands and marketers to target their audiences with data-driven and personalized messaging (as much as possible) and targeted campaigns.

 

6. The rise of AI (Artificial Intelligence) in Marketing

Some key areas where AI is and will be a disruptor are personalized communication (through chatbots and consumer behavior-driven content feeds), product/service recommendations, email personalization, and transaction assistance. Another key use is of AI-powered voice assistants – more prominently used by mobile users.

 

7. The acceptance of AR (augmented reality) in Marketing

AR Marketing still remains a novelty; been used by a few of the top brands such as Ikea, Facebook, Sephora, L’Oreal, Hyundai, Mercedes, and Uber.

However, as AR technology keeps improving, we will find more brands experimenting with it in order to provide something new to their consumers in terms of experience.

 

8. Brands that have values and can be trusted will have more loyal customers

The Covid-19 pandemic of 2020 has been one of their toughest times for the modern world post World War II. Humanity has been tested in many ways in 2020, bringing values like Trust, Social Responsibility, and Humanity to the fore.

Brands that are seen to be making efforts for the world’s good, in general, are enjoying more respect and loyalty from their consumers.

 

9. Digital ABM with LinkedIn

Over the past few years, LinkedIn has become the best platform for organizations to test various ABM strategies.

Features like the Sales Navigator and InMail allows LinkedIn users to target accounts with highly personalized engagement. It also allows us to target multiple accounts with pre-planned offers, schemes. LinkedIn is also very useful when it comes to upselling new services/products or renewals to existing clients/customers.

 

10. Demographic changes to the digital audience 

Well, the Covid-19 pandemic in 2020 has thrown the old systems awry. The world has shifted to the new reality of minimal contact (or contact-less in many cases) based existence.

This shift also forced a new demographic – the Baby Boomers to get used to the online world and even make their first online purchases (mostly out of necessity) for buying essentials and so on.

This development has presented brands and marketers an easy opportunity to access this new addition to the digital audience to engage and sell to them.

 

Final Word:

So, that's it! You have the top 10 digital marketing trends for 2021 – make sure that you figure out what’s relevant to your market and business and accordingly stitch together your marketing strategy. 

You may also read the complete article here

Not so sure about how to leverage some of these trends? Or are you looking for help in your digital marketing to meet your business objectives? Write to me.

 

Cheers!

 

 

Getting Back...The Voice Of A Marketer - Wiser With More Grey Than Before!

Hello Friends, 

After ages, I am here, on this blog of mine, ready once again to share what I have learned, the knowledge that I keep acquiring every day.....with young professionals or students yet or with anyone who seeks. 

Let me bring this space up to where I am today, let me cover those lost years in words little yet not diminished in value... 

I have stayed true to the space of digital marketing. However, in the last seven odd years; I have gravitated from online writing, copywriting (and even creative writing!) to shouldering the responsibility of helping voices, stories and propositions be found by an audience that is willing. 

Almost 18 years in the field has allowed me to cover its vastness and still stay eager to learn more. 

With this new attempt to be be regularly conversing with you, I intend to share my two bits on almost everything - from how to successfully run a business, to building growth strategies, on digital marketing, on writing, and even on professional growth and more. 

Also an update - Since 2017, I, along with three of my very good friends and workmates, am running a digital marketing firm named Quadigy. We are growing and we aim to keep growing very fast. 

Wish me luck. Wish Quadigy luck!

Ten Things That You Can Do To Become The Leader That People Love To Follow

(image source: google.com)

For a leader to become a good leader, a leader of choice, he or she needs to enjoy the respect of the people whom he/she will be leading. And, respect only comes when it is mutual – a leader first needs to learn to give respect to his/her team or people in order to enjoy their respect. 

I am sharing my thoughts, which are based on my life experiences, right from the time when I was a small boy, following my elder brother, trusting him completely that he will do the right thing to today when I have the fortune of guiding friends and team members discover their own path and leading successfully to their destinations.

I believe, more than the capability, it is the attitude that makes a leader. So, the question that is more important is, Can we develop the right attitude for becoming the leader that we would like to follow in our life? The answer is a big YES!

There are a few things that a person can do to be the choice leader rather than be an imposed leader. Let’s dive straight into them….these are:

1.    Focus on inculcating self-discipline and not control

2.    Guide, help, show them the path, the destination, but let them do their own running

(image source: google.com)

  3.    Be involved, but not all the time

  4.    Trust them to the job, it’s okay if there are a few mistakes

  5.    It’s important that you talk but it is equally important that you listen well

6.    Stand up for them and not up to them

7.    Be fair, at all times

8.    Be an inspiration to them; and make sure that they shine too

9.    Let them know that you don’t have all the answers but are ready to seek them

10. Learn to celebrate together! (image source: google.com)

This article is tuned more towards leadership situations that we experience in our careers and workplaces, although the suggestions are applicable to all aspects of our lives. Tell me what you make of these 10 points. In my future articles, I will try and discuss each of these points in detail. In the meantime, also please share your thoughts on what makes a good leader. I look forward to your valuable comments.

Thanks for reading through this post! 

Letting the Leader in You Lead Your Life!

(image source: google.com)

Everybody is a leader; you, me….all of us. What differs is the range of influence that each one of us might enjoy….it can be limited to self, or might include family, or friends, or a team that you work with, or a large group of people if you are a social personality...and so on. Please bear in mind; the range of influence is fluid…and keeps changing, depending upon our conduct in life. 

Leadership is all about leading a towards a better tomorrow, it can be by overcoming a crisis, dealing with a situation, successfully managing your work, achieving personal goals, getting success, meeting aspirations and in being happy. The impact of being a good leader or a bad leader will change depending upon your range of influence.

I am currently part of a mid-sized organization, which has grown 11 years old, and is in the middle of a transformation, transformation of a collective mindset of being a startup to moving towards the awareness that we are no more a startup but a robust organization that needs to tackle competition, and focus on growing rather than surviving. This situation also provides me a great opportunity to understand what makes and breaks a project, how goals are set and achieved and how, in all of these, the quality of leadership makes a difference.

In the following few posts, I will attempt to share my understanding of Leadership…., and the worth of it, if any. J